Kim Kardashian launching the Fall Bongo

Bongo spokesperson Kim Kardashian helped celebrate the launch of the new Fall 2008 Bongo Collection at the LA Market in Los Angeles, California on Monday (April 7).

Fresh off of a visit to Jessica Alba’s baby shower the day before, the socialite turned reality star sported a yellow top with jeans as she posed for photographers lining the red carpet.

Kim was named the new face of the Bongo brand just a few months ago, replacing a visit to Vanessa Minnillo in a set of Spring/Summer 2008 print promotions for the designer.

Of the chance to work for the clothier, the 27-year-old with the backside to-die-for told press: “Every designer takes a little from other inspirations, a little from what they like here and there. You envy something like this when you see everything done and all.”